JIM ASSEMANY

Manufacturer Representative Serving Michigan

Jim Assemany brings more than four decades of experience in the pool industry to Reeder & Vermaat’s sales team. His foundation was built working alongside his family, recognized as the oldest original custom pool builders in Michigan. There, he developed hands-on expertise in construction, service, and retail sales—learning the business from the ground up.

He later expanded his industry knowledge in purchasing and regional sales roles, where he successfully built and strengthened relationships with manufacturers, distributors, and dealers across multiple territories. His experience in pool and spa distribution further broadened his operational insight, giving him a well-rounded understanding of both the product and the people behind it.

Each chapter of Jim’s career has shaped him into the knowledgeable, relationship-driven, and trusted sales professional he is today. Outside of work, Jim enjoys spending time with his wife, Amy, and their four children. When he gets the chance, you’ll likely find him fly-fishing or cycling.