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Pool & spa manufacturer representatives serving the Midwest, Northeast & Mid-Atlantic since 1977.
OUR STORY
Reeder & Vermaat was founded in 1977 on a simple idea: Manufacturer Rep. Groups succeed when they have a sales team that truly understands their products and their market. Nearly five decades later, that idea still guides everything we do.
Today, our team represents leading pool, spa, and outdoor-living brands in two regions — one serving the Midwest, one serving the Northeast and Mid-Atlantic — under a single standard of excellence.
1977
Founded
49+
Years of Service
WHERE WE SERVE
With dedicated teams serving the Midwest and the Northeast, Reeder & Vermaat delivers the same trusted expertise, premium product lines, and responsive service across every territory. No matter where you do business, you’ll work with knowledgeable professionals who understand your local market and are committed to helping your business succeed.
Serving customers throughout the Midwest, our Midwest team provides industry-leading products, technical expertise, and personalized support to pool builders, retailers, and service professionals. We’re committed to building lasting partnerships and delivering the dependable service our customers have trusted for decades.
Formerly operating as Aqua Quest, our Northeast division is now proudly part of the Reeder & Vermaat family. While the name has evolved, our experienced team, trusted relationships, and commitment to exceptional service remain the same. Customers can expect the same knowledgeable support and premium products, now backed by the strength of one unified brand.
Nearly five decades after founders Charlie Reeder and Bill Vermaat started the company, the values that guided them still define everything we do. Their vision of building strong, dependable relationships rooted in integrity, expertise, and genuine partnership created the foundation we stand on today.
As the industry evolves, we continue to invest in our people, expand our expertise, and strengthen the partnerships that help our customers grow. While much has changed over the years, our commitment remains the same: delivering trusted representation, exceptional service, and lasting value for every partner we serve.
WHAT WE STAND FOR
The principles that have guided Reeder & Vermaat since 1977 and shape every relationship we build.
For more than 49+ years, Reeder & Vermaat has been helping pool professionals build exceptional projects with premium products, expert guidance, and dependable service. From pool finishes and equipment to lighting, automation, and outdoor-living solutions, we partner with the industry’s leading manufacturers to bring builders and retailers the products they need most.
Our experienced team understands the challenges of every project because we’ve worked alongside contractors for decades. We don’t just distribute products — we provide technical expertise, responsive support, and practical solutions that help keep projects moving from start to finish.
LET’S CONNECT
Partner with a sales team that knows the pool and spa market inside and out. Contact us today to learn more about everything Reeder & Vermaat can offer.
