Bill Vermaat

After spending six years in distribution, Bill Vermaat founded Reeder & Vermaat in 1977 with partner Charlie Reeder. Pooling resources, Charlie and Bill bought a “sales” vehicle –a 1977 Cutlass, which they shared for making sales calls. Frost, Rainbow, Baja, and soon to follow Hydro Air were the anchor lines that kept gas in the car and change in their pockets. In February 1979, Charlie Reeder died of cancer.

Bill’s philosophy of life is seen throughout every business deal executed and every relationship formed. Someone once partially summarized his philosophy as “Friends, Respect, Pride, Loyalty, Integrity, Humility….” Through Bill’s leadership, Reeder & Vermaat is unparalleled in representation in the Midwest as the strongest and most professional sales team available. Bill and his wife Carol, reside in Naperville IL.

Bill Vermaat
408 Deepwood Ct, Naperville Il 60540 
Ph: 630-369-2244, Fax: 630-369-0341 
Email: wvermaat@aol.com

Pat Mcnamara

Pat McNamara joined Bill in 1985 after having spent three years working for Cantar as their number one salesperson. Not only has Pat developed many lifelong business relationships, he is also a very successful, technical, and motivated salesman. He has earned many sales awards throughout his career from manufactures including Zodiac, GAME and GLI. Pat is a graduate from Northwestern  where he played Wide receiver for the Wildcats and ran track. These days his time not working is split between his wife Barb, three grown kids, two grandsons and his love for cycling, golf and travel.

Pat McNamara 
23 Timber Ln, Northbrook, IL 60062
Ph: 847-272-2904, Fax: 847-291-8829
Cell Ph: 847-910-4791
Email: patvermac@mac.com

Harlan Bricker

Harlan Bricker a former air traffic controller and Vietnam veteran. He entered the swimming pool industry in 1981. Working for a builder/retailer in Minneapolis, he experienced retail and in-ground pool sales. Harlan Bricker, known to many as “Hawkeye” for his connection to Iowa and the Hawkeyes, joined Raypak as a district sales manager in 1985. He covered nine states and won sales awards in 1988 and 1990. Harlan joined Reeder & Vermaat in the fall of 1990 working out of Minneapolis. In May of 1994 Harlan and his family moved to Ohio to help cover the Eastern part of the Reeder & Vermaat territory. He currently lives with his wife in the Dayton area.

Harlan Bricker

4285 Prairie Smoke Court, Dayton, OH 45036
Cell Ph: 513-465-3539 
Email: cvghawk@yahoo.com

Larry Creighton

Larry Creighton joined Bill in 1994 after spending seven years in distribution management and three years selling for Jacuzzi. Larry was sales person of the year for Jacuzzi when hired by Reeder & Vermaat and in 2000 was salesperson of the year for Zodiac and 2001 Bullfrog Spas. Larry’s strong organizational skills and superior follow up has exemplified distributor “pull through” in his territory. Larry and his wife Susy have two grown children are and his hobbies are boating and spending as much time as possible with his two grandchildren.

Larry Creighton
309 Biscayne Estates Dr, Belleville, IL 62221
Fax: 618-277-2219
Cell Ph: 618-407-0420
Email: lcreig3254@aol.com

Jim Assemany

Jim Assemany is the most recent addition to Reeder & Vermaat, joining the company’s sales team in February 2006. He comes to R&V with an extensive and varied experience in the pool industry. The roots of his 38 years of experience in the business began while working for his family, the oldest original custom pool builders in Michigan. With his family’s business, he developed and honed his skills in construction, service, and retail sales. In 1997, Jim accepted a position as a purchasing agent with Imperial Pools in Latham, New York. After three years, Jim was promoted to regional sales manager for the Midwest region. He was very successful, building lasting relationships with dealers and distributors that he continues to maintain and value. Jim diversified his experience in 2003 by joining Drayton Pool and Spa Supply, Inc. and handling many of the day-to-day responsibilities of distribution and its sales. Each of these experiences has contributed to the professional, knowledgeable, and devoted sales person that Jim is today. When not working, Jim enjoys spending time with his wife, Amy, and their four young children. He also enjoys fly-fishing and cycling.

Jim Assemany
45639 White Pines Dr, Novi, MI 48374
Fax: 248-305-6052 
Email: jtassemany@yahoo.com  

Close Menu